Using PwC’s house photography style and iconography, I developed a concept design that complimented Thomas Cook’s digital technology, capability and customer focus. Particular care was needed to ensure that all stock photography was of Thomas Cook’s products and services and not of their competitors. For example, I used the logo on the exhaust of a cruise ship photo to find the company name and then went through their website to find the correct ship layout and aligned the route with Thomas Cook’s holiday packages.
CLIENT:
PwC
SOFTWARE:
Software InDesign, Illustrator
SPECS:
Concept development
