Australian Retirement Trust launched the ‘Awaken your super’ campaign in late 2024 using an anthropomorphic character, ARTie. ARTie is an enduring brand element with ongoing revisions and refinement. I was responsible for rolling out to wide range of ATL mediums and incorporating into BTL targeted campaigns where it aligned to business objectives.
BRAND:
Australian Retirement Trust
SOFTWARE:
InDesign, Illustrator, Photoshop, Adobe XD, After Effects
SPECS:
Billboards, social media, eDMs, DMs, posters, event stands, intranet assets
