I led the creative on a £1 billion bid to BP for PwC. With so many PwC partners involved in the proposal, I needed to present packaging ideas a step above the traditional Photoshop/Illustrator approach. I landed on the 3D modelling program Blender. After an extremely big learning curve, I was able to create realistic and impactful packaging designs that received excellent feedback from the PwC Proposals Creative Lead. With the success of this approach HB began building a library of these designs to quickly create custom packaging designs in future client concepts.
BRAND:
PwC
SOFTWARE:
Blender, Illustrator, InDesign
SPECS:
Eight packaging design concepts
